Summary of “Are We Really Influenced”(Late)

In the presentation “Are We Really Influenced”, Joseph Weishar tells us the right design can turn a browser into a buyer. At the beginning of the presentation Joseph Weishar tells us about control over. If the store has a right design, then they can sell whatever they want to sell. The second part is attention to store design increasing. That part gives us some data as examples. The third part is about science of store design. It says that when you walk in a store and turn right 80% of the time. The fourth part is wide aisles equal high prices. Using luxury retailer Bergdorf Goodman as an example to tell us the spacious look helps persuade customers to buy the high-priced goods. The fifth part is high-profile success stores. It’s talk about why Gap and Disney store are successful. Using examples to prove how important design is.